Website Design & Hosting in Buffalo, NY
Let us design your entire website from a blank page to a completed project. Whether you want a professional image or a fun casual look, we have you covered.
Whether you want a simple business website, a personal blog, or a custom e-commerce site, we have all the software that you need.
Need your services and prices updated each season? Need your sites photos updated to show your latest events each year? Not a problem, our staff can manage your site.
We don’t just build your website, we get it online and keep it there. Running our own web hosting allows us to solve any problem fast.
Tired of using that old yahoo email address for your business? Let us set you up with an @yourbusinessname.com email address for a more professional look.
Need something not listed here? Let us know. Domain registration, print design, search engine marketing, and more. We can help you out.
Matt heads up the IT side of MediaFate. He has a passion for technology and its integration with business.
Branden heads up the sales side of MediaFate. He has a passion for people and helping them make their project a reality.
Variety Is The Spice Of Life
Your website can be a priceless source of data. Utilizing it properly can help you gain valuable insight into your customers and their behavior. One of the clearest ways to do this is through conversion tracking.
A Conversion By Any Other Name
When you think of a “conversion,” chances are you think of a phone call or a direct purchase.
But conversions are more than just an appointment or an order these days.
There are several different types of conversions, and using the right combinations of available actions can help you reach your customers in ways you never may have considered.
Direct conversions might be what you would consider “traditional” conversions, usually resulting in some sort of payment or scheduling for a product or service.
In many cases, driving direct conversions may be the main goal of your website. This is certainly true for e-commerce websites, or service type companies. However you can gather more information from traditional conversions besides the hard numbers themselves.
Some things to consider when looking at your direct conversion data are: what time the majority of conversions happened, what day of the week, the source of the conversions (if you have Google Analytics on your website, you are able to segment by traffic source.)
If you are running digital marketing campaigns, you can use this information to better optimize your campaigns and refine your targeting. If you are running seasonal or promotional advertising, this can give you valuable feedback on how and if people are taking advantage of your offers.
Since almost every business has a web presence these days, its important to be able to keep the attention of your customers for the long haul.
One of the best ways to keep your users and customers engaged with your business, is to offer a newsletter sign up or a subscription.
Not only are you qualifying your customers as they fill out the form, you are also cultivating a way to stay engaged with them long after a sale or service is complete. This can help brand loyalty, and ideally lead to long-term, repeat customers.
Besides things like contact information and location, forms give you an opportunity to gather additional data that can help improve the quality of service you provide. You can ask for specific details about their problem, request ratings or feedback, and ask for additional comments or questions.
Forms can help you approach a new sale or service appointment with a greater level of knowledge and understanding about what your customers need.
Implementation Is Key
Like with anything, there is always the possibility of too much of a good thing. While having multiple opportunities for user engagement can be quite fruitful, its important to not overwhelm your users with too many options.
Maintain your balance between user experience and a conversion optimized website, and you can gain significant additional understanding of your business and your customers.
Elegant, responsive design, a distinct logo, and positive user experience. These are all things that may come to mind when thinking about what defines a great website. And it’s true; your custom website should stand out, both in form and function.
But there is one very important ingredient to a great website that business owners can commonly overlook.
When it comes to all things digital marketing, content is king. It’s how you speak directly to your users, can make or break your SEO or SEM, and ultimately can affect the success of your business both online and off.
A successful website starts with great content. So what can you do to make your content work for you?
No one wants to sort through paragraphs and paragraphs of text to find what they are looking for. Bullet lists are a great way to highlight the important or unique offerings of your business or service, and get your customers the information they need within moments. Properly utilized headers and sub headers are also a great way to break up large blocks of text, and can have a positive impact on your organic rankings.
However, you don’t want to just make a bullet list and call it a day. Your content also needs to be clear, concise, and easily understood by your customers. Don’t be wordy or use terminology your audience might not understand.
Impress The Search Engines
Search engines love relevancy. And the primary way engines determine relevancy is by crawling, or searching, through your website and its content.
It may sound obvious, but make sure your website includes content for the actual services you offer.
For example, if you are a bakery, is there anything you specialize in? If so, your web content should reflect that. Organize your website around the major services you offer. Each page should have information relevant to that particular service or product. Your bakery site, for example, should include separate pages for wedding cakes versus breads. If a user searches “custom wedding cakes,” search engines are going to find a page specifically about wedding cakes more relevant than a general bakery page.
When your users click on your ad or organic listing, make sure they get what they expect. Not only will you be pulling in more relevant traffic that is more likely to convert, but search engines will reward you with better positioning, better ad rank, and potentially expose you to more traffic.
Provide Value To Your Customers
It’s true that people love “free.” But if you, your neighbor, and the business down the street are all offering “Free Estimates” on the same service, your offer doesn’t exactly stand out.
These days, you need to get creative with your offers. A great call to action is straightforward; it solves a user’s problem and tells them what to do next. Providing unique and compelling CTAs on your website will help your business stand out among the competition. Think about the best value you can provide your customers. A discount? Two for one coupon? Free e-book or guide? Take the step beyond the “Free Initial Consultation.” Give your users something they aren’t getting from anybody else.
Hit The Informational Sweet Spot
Like Goldilocks trying to find the perfect bed to sleep in, its possible to have too much or too little content.
You want to provide your customers with enough information to convince them to choose you, but not overwhelm them. So what is the perfect balance?
When you get down to it, your website should act as a solution to a customer’s problem. It should say who you are, how you can solve that problem, and what is the next step for a user to take to retain your services.
The last thing you want to include in your web content is a lot of fluff. If you approach your web content from a cause and effect perspective, it becomes easier to determine what should stay and what should go.
Give your content value, keep it relevant to your business, and keep your voice clear and concise. Provide your customer’s the information they need most, and you are on the way to making your website a success.
Optimized Mobile Websites, Happy Mobile Customers
Do you know where your phone is right now?
Chances are, it’s either on you or right next to you.
Today we use our smart phones for just about everything. We have the power to purchase, browse the internet and play games, all in the palm of our hands. Google itself is at our fingertips, at virtually any point in the day.
So are you utilizing your mobile real estate to its fullest?
Maybe you have a website already. That is fantastic. But what do you know about your website when it’s viewed on a mobile browser? Is your website design responsive? If someone searched for your business on their iPhone, would your mobile site convey the same message as your standard website?
Is it navigable on smaller screens and can customers easily contact you if need be?
If you don’t know the answer, or never even considered the question, it’s time to take a look at how your business is fitting into the mobile landscape.
The Mobile Mecca
It’s clear that the amount of people searching via mobile has had tremendous growth in the last couple years, and it doesn’t show signs of stopping. You don’t want to miss out on the next big upward trend in business and search because your website wasn’t designed to accommodate the technology. Without a proper mobile website, you could be missing out on valuable conversions you could otherwise be getting.
Mobile is a different animal from desktop, and in order to get the most out of it, you need to take a different approach with your mobile and tablet based customers. What can you offer someone who is looking a product or service, and looking for it now? What’s the best way you can capture a conversion from the customer who is searching on their phone?
Put yourself behind the screen of a user, and think of your business from a mobile perspective.
Responsive Mobile Site Design
There are dozens of different smart phones, tablets, and other mobile devices out there today. You need to make sure your website is displaying properly on all of them, no matter the size of the screen. This is where responsive website design comes into play.
Responsive design allows your website to scale properly and maintain functionality, despite the varying screen sizes across devices. Whether you are looking on a tablet or an iPhone, you want your site to display clearly. Make sure your web designer understands the importance of responsive design and can properly integrate your site’s design and functionality. You have limited time to capture the attention of a user. Don’t waste it because of a poorly designed mobile website.
Streamline For On-The-Go Users
With smaller displays, you don’t want to clutter your mobile site with a lot of unnecessary information or distracting design. Think about what is the most important information you want and need your customer to see. Mobile screen real estate is valuable, so you want to make sure your design is purposeful, streamlined, and most of all, conversion oriented.
Large pictures that require scrolling, difficult to navigate menus, and busy designs can all create poor user experience, and make users less likely to stick around. The same goes for content; you don’t want to force your users to read through paragraphs upon paragraphs of text. It’s just not practical for a smaller display. You want your customers to find you, choose you, and call you. Your design should tell them who you are, why they should choose you, and what step they need to take next, in a clear, concise manner.
Smart phones by nature are about convenience. You want your customers to be able to call, purchase, or schedule with ease. Consider what is the ideal action you want your users to take. If you want your customer to call and schedule a service, make sure your mobile site has click to call enabled. Do you want your customers to schedule online? Make sure you have a form that is easy to understand and fill out, even on smaller screens. Are you a retail store? Consider including a shopping cart and the ability to easily purchase online.
When you are browsing on your smart phone, what keeps you on a website? What kind of features keep you engaged and which get in the way? Considering your business from a customer’s perspective, can help you gain a clearer understanding of what features you might want to include on your site.
Mobile optimized websites can be an incredibly powerful asset to your business. Make sure you are doing all you can to tailor your mobile site to your mobile users. Think about the end goal you want your users to achieve. By working backwards from that, you can determine the most important content >and capabilities that your mobile website needs to include.
A website, is a website, is a website. Right?
It’s no secret that as a modern business owner, you need an online presence. But now that websites are more the standard than the exception, it’s important that your site stand out among the competition.
There is no substitute for a well designed, tailored website. Your website should stay true to your business, speak to your audience, and offer the functionality to satisfy your customer’s needs, when they need them met.
Creating a great custom website can be no easy task, and not all web designers are created equal. It’s important to choose a designer that is experienced in custom web design. Their experience is your advantage; and choosing the right designer can be the difference between a mediocre site and a fantastic one.
So, what makes a custom site great?
Standing Out (In A Good Way)
A good design appears flawless, but it’s usually generated with a tremendous amount of effort. By choosing a custom web designer, you can avoid many of the common design pitfalls and poor user experience that can be found on other drag and drop or bare bones sites. An experienced designer can help you create a website that is appropriate for your industry, but innovative at the same time.
Functionality, colors, fonts, the way in which your branding and logo are incorporated; all of these have work together seamlessly to create a positive user experience for your customers. A custom website is unique enough to stand out among the crowd, without getting in its own way.
Giving Them What They Want
Your customer’s are searching for a solution to their problem. Give it to them.
Are they looking to schedule an appointment? Perhaps you should incorporate an option to schedule online. Are you selling a new line of jewelry? Customers should have the option to buy directly from your website.
The easier you make it for a customer to solve their problem, the more likely they are to call, purchase, schedule, and come back again. You don’t want to be restricted in how you assist them with their problem because of limitations with your page. A great custom web designer will be able to implement additional forms, feeds, and other capabilities into your site without sacrificing functionality or style.
What makes great design exciting is that it creates innovative solutions to seemingly impossible problems. A designer that is experienced in custom and advanced design can help you work around your most challenging issues to give you a website that goes above and beyond. Even if you don’t have a complete vision of what your site should look like, a custom web designer can help develop your ideas into something great. A custom designed website can make all the difference to you as a business owner, and to your customers. Make sure you choose a designer that will take your website to the next level, and give your customers exactly what they are looking for.
Your business is your passion. You’ve dedicated your time, energy and focus to help build it into what it is today. You have sculpted your brand, created your network, and put yourself out there in every way you know how. But there is one very important thing you are missing; a website.
You have considered some options already, and decided to go with a local web designer. But now what?
How do you choose a web designer that’s right for your business?
There are a couple things you should consider when trying to decide who to trust with your website.
Many web design firms offer a free consultation. Take advantage of this to feel out if they could be a good fit for you. Did they return your call or message promptly?
Did they ask about your specific goals and what your target audience is? Were they open to discussion?
Your web designer is someone you will be working with closely with, so it’s important you feel you can communicate openly with them.
The visual impact of a website can be the difference between someone who stays and someone who clicks the back button. A good designer knows how to incorporate your brand and image into a user friendly and visual appealing site. When trying to decide if a web design company is right for you, take a look at their portfolio. It can give you an idea of what kind of design capabilities they have and they diversity the offer.
If you want changes made to your site, who will make them? What is you want to add pictures? Is hosting available? Take a look at what other kinds of services a prospective company offers. Having the same company build and maintain your site helps maintain consistency, and is much easier for you in the long run.
High price does not always denote quality. However, the more complex a website, the more time and money it will take. Keep in mind your goals as a business, and what kind of message you want to convey to your potential customers.
Take your time when making your decision. Your website is one of the largest investments you will make, and you want to ensure that you choose a design company that fits your specific goals.
You need a website.
There is no getting around it.
There are hundreds of options when it comes to web design. You have dedicated a lot of time and energy to your business, and you want to make sure your online presence reflects who you are, what you do, and appeals to your audience.
One of the biggest questions you will face is do you go local? Or go larger?
The local movement is big now, and that is for good reason. Communication, quality, creativity, and audience all give local firms an edge over their more widely based counterparts.
One of the biggest pros to choosing a local web design company is the one on one interaction. Get to know the person who is going to help craft your online image. In the world of web design, first impressions are everything. Make sure your designer is someone who you can communicate with openly and vice versa. Going local gives your business the attention that many other firms cannot.
If you want to stand out among your competition, you need a site that stands out. True design isn’t about one or two templates with different color schemes. Your site should be unique, and speak to your specific business image and goals. It should not look the same as the bakery in Wisconsin, or the ski shop in Colorado.
Don’t make the mistake of choosing a company that is willing to sacrifice your quality for their quantity. Choosing a local designer who will put in the same effort and energy that you put into creating your business will pay off in major ways.
You’re a local business. Your audience is local. Who would have a better understanding of where and whom you are trying to market, than a local web designer? Taking advantage of their insight can give you business a valuable edge.
Your website is one of the most steps in establishing your business and customer base. Don’t leave it in the hands of just anybody. Choose a local web designer whose goal is to help you reach your goal, and reap the benefits of the local advantage.